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    6 Surefire Tips to Boost Your Social Media Presence

    Tip #1: Create a complete profile

    There are a couple of reasons to have a complete profile. First, a complete profile provides information to customers about a company’s practices and any products or services they offer. Secondly, a comprehensive profile gets listed on a search engine index which means increased visibility for a website. Website owners should optimize their social network profile for better placement on an index.

    Tip #2: Continue to add “friends / followers”

    Adding friends and followers continuously is a must do because it increases an online business’s visibility on the social network. When a company has more traffic flowing to a social network profile page, the business ultimately receives more visibility on the search engines. The whole concept of promotional marketing is to get in front of consumers and make them aware that a business exists.

    Tip #3: Provide relevant content

    Consumers connect with a business online because they want to be updated about the products and services offered. For example, information about sales events, discounts and contests are terrific incentives that attract consumers. For example, businesses using Twitter can include links to informational articles, store coupons, and sales pages.

    Tip #4: Have consistent activity

    A business’s marketing objectives should include consistent activity on the social network. A Fan Page or Twitter profile is a business’s portal for interaction with consumers.

    Tip #5: Maintain a professional image

    Doing the little things such as responding quickly to posts submitted by consumers or saying “thank you for visiting” go a long way in establishing a loyal customer base. Additionally, maintaining a professional image when posting lets consumers know that you treat your business like a business.

    Tip #6: Set goals for each social network in use

    Goals are benchmarks for advertising strategies and should be monitored using web analytics. When using Twitter, set goals for the number of followers acquired. On Facebook, set goals for the level of interaction with customers. These are examples of information that website owners should know so they can determine whether marketing objectives have been met or not.

Will Online Shopping Replace Retail Outlets?

Many people tend to think that online shopping is inherently cheaper than store shopping, although this isn’t always the case these days. While there are undoubtedly some areas that online shopping is better than store shopping, more often individual items should be assessed individually before you buy. Many items, in fact, are a similar price to those that can be found in conventional retail stores, although comparing costs is always a good idea either way.

Often prices for individual items may seem cheaper, although they later prove to be more expensive due to the shipping charges added on later. Shipping a single item is a lot more expensive for both the seller and the buyer in this way, although many savings can be made. If you order more than one item, and they are of a similar size, then often you can get the second item shipped either at a much-reduced rate or even for free. In this way, it is always better to buy more than one thing at a time to get the biggest savings from shopping online.

High Shipping Costs

If you are buying large items such as furniture or gym equipment, then the shipping costs can often be very large on many sites and can, in fact, make the prices comparable to just buying from a store. Often prices might seem very low until you add on the shipping charges, which is what some sites use to make their prices look a lot better than they are. Some sites include shipping for large items in their displayed prices, however, and these sites are the best to use to avoid any unwanted surprises about the overall costs.

Comparing different sites is always a must for getting the very best price on most items. Sometimes even the best online price won’t be as reasonable as prices you can get from some large retailers. For example companies such as Wal-Mart have such large buying power that they can sell specific items cheaper than even online-only companies can manage. Although these products are generally in the minority and are often loss leaders. They are always worth checking just in case.

Convenience & Time Saving

There are other costs associated with shopping in stores which there aren’t with online shopping. Often meaning it can be a little cheaper. These are things like the fuel needed to drive to and from the store. As well as wear and tear on your vehicle. Also if you know exactly what you want to order online, then it is a lot faster than having to go all the way to the store. Meaning it saves you a lot of time

Because many sites are based abroad which can be bought from, there are sometimes currency conversion charges to be considered. These are usually small percentages added on to whatever you are buying. Since they have to on very your money into the accepted currency of whatever site you are using.

These charges aren’t usually very much. If you are buying online in this way regularly, then the cost of having to convert your money constantly can start to add up really.

You get the best deals and wider choicesMore Choices

Sometimes the fact that there is a greater choice for many items online can mean that you can get things cheaper than shopping in stores. For example, if you wanted to buy a chair. There was only one furniture store in your town. Then you would have to pay whatever they wanted. You could just choose to from the brands that they stocked. However, if you shopped online instead, then you could look at a far higher range. You get what you wanted for much cheaper in most cases.

Many people when shopping tent to become distracted. Often ending up buying a lot more than they set out to, although this doesn’t happen so quickly with online shopping. The reason being that when you are looking for something in person. Then you can’t help but look at other things as well, leading to many impulse purchases. Online, however, you can search directly for what you want. You are taken straight there without having to see other things first unless you want to. So for the impulsive shopper, online purchases can often be cheaper as they take this habit away.

Downsides of Online Shopping

One of the downsides of online shopping, however, is that you can’t see what you are getting before it arrives. Other than a picture and brief description. Getting detailed information on an item is often difficult online. And you may end up with something which isn’t quite what you wanted as a result. In person, there are usually people that you can ask any questions that you might have to. Which makes this process a lot easier.

Often prices on newly released consumer electronics and the like are set by the manufacturers. These aren’t usually any different either buying them online or from a store. If you were to buy something slightly older, however, then they tend to retain their high prices longer in stores than they do online. The reason for this is often that the manufacturer drops their price. And the stores still have goods left over that they bought at the higher price.


Online merchants, however, aren’t affected by this as much as many of them are drop shippers. This means that when they get an order, the goods are taken not from their stocks. But directly from the maker, and shipped to the buyer. The manufacturer puts merely the shipped item in packaging from the website. Although, in effect, you are buying it directly from the source.

One of the main areas that substantial savings can be made online strangely enough. However, is not through everyday retail items, but from intangibles such as insurance or hotel bookings. The fact that the internet allows people to make these purchases a lot faster. It means that the companies need fewer people to deal with the customers. This then means that the customers can get these things for a lot cheaper.


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