With link baiting there are essentially 5 types of “hooks” or pages built to encourage links. They are: News, Contrary, Attack, Resource and Humor.
A News hook is one where you report on industry news. But it’s not just a rehashing of someone else’s post. It should be unique – either a scoop that no one else has caught, or it could even be a summary of various viewpoints. A news hook could also be comprised of a story you have proved to be false.
Contrary hooks are when you contradict what someone else says. It should be someone prominent in the industry and it should be controversial.
Attack hooks take the contrary hooks a step further, by launching personal attacks on people taking the debunking of theories to the next level.
A Resource hook is more of an informational page. It’s one that aggregates a bunch of information and distills it for visitors.
For example, a site which talks about all the attractions to be found in a give city could be using a resource hook.
Finally is a Humor hook. With this link bait you post jokes, funny stories, weird or funny pictures that you’ve found or anything else that will warrant a review from others and hopefully a link.